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COPYRIGHT WARNING: ©ALL RIGHTS RESERVED. BOARD PASSAGES: TABLE OF CONTENTS 1. Meeting New Challenges: Evolution of the Nonprofit
Board 1. MEETING NEW CHALLENGES: EVOLUTION OF THE NONPROFIT BOARD Boards of directors continue to be perplexing,
if essential, parts of nonprofit organizations. Boards, after all, are
required by law. One cannot start a corporation, profit-making or nonprofit,
without an incorporating board. But the role of nonprofit boards is often
unclear and their purposes elusive. 2. THE FIRST STAGE: AN ORGANIZING BOARD OF VOLUNTEERS Organizing boards are discussed in my paper The Board of Directors Is' A Problem: Exploring the Concept of the Following and Leading Boards (see Suggested Resources). The essential point is that organizing boards tend to take one of two forms: following boards that are selected by a leader who wants to start an organization and who wants to create a supportive board, or, conversely, leading or controlling boards that are formed by volunteers who gather together to begin work on a mutually agreed project and then form a corporate board. A. Organizing Boards that Follow the Leader Following boards are usually small, often
because the leader who invites the members to join the board does not
really need or want a large board, one which might not be unified or might
step out of its supportive, cheerleading role. These boards tend to be
homogeneous as well, as they are composed of those people the leader knows
well and trusts and whose interests are akin to the leader's. Board meetings
and relationships tend to be informal with members quite content to hear
reports of the organization's activities, to advise, and to offer encouragement. B. Organizing Boards that Lead or Control the Organization The other typical kind of organizing
boards are those that create an organization and assume a strong and active
leadership role. These boards are most often composed of a determined
band of warriors who join together to give their time and energy to a
cause to which they share a passionate commitment. Leading boards may
be small at the beginning and usually quite homogeneous, and made up of
like-minded souls who are explicitly willing to do the tasks, however
mundane, needed to get the organization up and running. 3. THE TRANSITION TO A VOLUNTEER GOVERNING BOARD Despite the dramatic difference
in the dynamics of these two types of boards, all organizing boards tend
to be small, quite homogeneous, rather informal in operational style,
and very committed to the purpose of the organization. But as the organization
continues to grow, the organizing board itself -- whether following or
leading -- begins to experience strains. Sometimes these strains are brought
to a head by a crisis -- often a financial crisis or a struggle between
staff and board leadership -- but whether there is an outright crisis
or not, things do not work as well for the board or the organization as
they once did. 4. THE MIDDLE STAGE: THE VOLUNTEER GOVERNING BOARD What emergent vision is the organizing
board struggling to create? What perhaps most characterizes the governing
board is (for leading boards) the shift from performing operational, staff
-- like tasks or a shift from relative inactivity and cheerleading (for
following boards) to the gradual assumption of the governance of the organization
and the assumption of responsibility for the organization's well-being
and its longevity. The board, indeed, accepts responsibility for helping
to plan and execute the organization's work, for oversight of its finances,
and, in general, for accountability for its organizational integrity. 5. THE TRANSITION TO THE INSTITUTIONAL BOARD Fortunately, as the governing board dynamic
takes hold in an organization, the board itself becomes more self-aware,
and the organization comes to understand more fully why a board is important
and how it helps ensure the organization's existence. This self-awareness
is important because it can help the board understand that additional
subsequent transitions may be needed. Having already faced a major transition,
the board may be better able to accept that it will eventually need to
move on, perceive new functions, assume new responsibilities, and perform
new and different roles. 6. THE MATURE STAGE: THE INSTITUTIONAL AND FUND-RAISING BOARD What are the characteristics of the institutional
board? Mature boards are usually very large and, while diverse, generally
include more people who have the capacity to give or have access to funders
and donors. This board gradually becomes more prestigious and more attractive
to movers and shakers within the community. The board clearly accepts
the role of fund-raising and often delegates governance of the institution
to an executive or management committee. Finally, the board, although
clearly retaining its governance role and its ultimate legal authority,
takes on more of a life of its own as it accepts new responsibilities
and roles. Mature-stage boards often increase
significantly in size to ensure that the added tasks -- particularly fund-raising
-- can be undertaken. Major charitable, community service, and arts organizations
may have boards as large as 100, but a more typical board would have thirty-five
to sixty members. As the board focuses increasingly on fund-raising, it
may also create auxiliaries such as friends or patrons or establish "advisory"
committees to increase the organization's fund-raising outreach without
having to expand the board even further. 7. SOME QUESTIONS AND RESERVATIONS The three boards discussed above are typical
of those that permeate nonprofit life, but they are not universal. There
may be significant exceptions. What does all of this mean? If there are three rather typical nonprofit board stages, as I suggest, what does that mean for nonprofit leaders and their organizations? Change as a Requisite I believe that it enables leaders simply to understand that boards do and must change as an organization grows. Expectations of boards at various stages in nonprofit organizational life can then be sharpened and become more realistic. It is not useful to expect that following boards, for example, will jump at the chance to undertake major fund-raising and governance tasks for the leader or the organization. It is very easy to become frustrated and discouraged unless one can see that the changes needed must be appropriate to the board's stage, and that these changes are difficult, requiring considerable time and effort. Board Roles There is also a perplexing lack of clarity about what boards "ought to do," even when one can identify the organizational life cycle and the board's stage of growth. Why? Because boards, like the organizations themselves, carry into the new phase remnants of previous activities or of the old dynamic. In a very real sense, boards are always evolving; as they age they discard and add roles and functions, and they may find it difficult to establish just the right relationship between boards and staff. Nevertheless, the three-stage process should help to clarify what generally can and cannot be done at any point in an organization's life. The Art of the (Institutional) Board In addition, the large third-stage, institutional boards, often avidly desired by nonprofit leaders because they seem so ideal, present serious, ongoing challenges to nonprofit leaders. It is very difficult to maintain a sense of clear, meaningful relationships with a large board so that it continues to feel important and involved. The work of any board must convey the sense that the board is truly engaged in pursuit of a useful purpose. But it is a difficult task for any leader with a large board to ensure that board members are -- and feel that they are --usefully and vitally involved with the organization's welfare. Changing Memberships: The Key to a Board's Health Finally, all of the above reemphasizes the importance attached to orderly rotation of board members. Bylaws should specify the length of terms and the consecutive number of terms a board member can serve. There are losses as well as gains in this process because boards lose the fine, dedicated people who started the organization and who carry its institutional memory. But change is essential to enabling the boards to keep up with the times and renewing and revitalizing them so they serve the organization well as it grows. Moreover, there appears no other way to deal with inactive members or, worse, founding members who block the reforms necessary for organizational growth. Only with fresh blood and a constant source of new energy can boards move reasonably easily through the phases necessary for the organization's growth and development.
Greiner, Larry E. Houle, Cyril 0. Ingram, Richard T. Mathiasen, Karl III. "No Board of Directors is Like Any Other: Some Maxims about Boards" (1982, 9 pages); "Passages: Organizational Life Cycles" (with Nancy Franco and Susan Gross, 1982, 2 pages); These four papers discuss the fundamentals of forming and implementing governing boards (budget, policy, top management), board member issues, and the various phases that boards and nonprofit organizations experience. The papers are available from Management Assistance Group. O'Connell, Brian. Ostrowski, Michael R. ABOUT THE AUTHOR |
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